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Digital Marketing Strategy

In order to structure and deploy a successful Digital Marketing Strategy, nothing primes above experience and eloquence in the digital space. Operating as a full-service digital agency since 1999, LatinMedios.com and its staff of dedicated professionals deliver state-of-the-art, innovative, effective and profitable solutions in an everchanging digital marketplace.

Our Digital Marketing Strategy core services include:

  • Digital Communications Planning
  • Go-To-Market Strategy
  • 360° Activation
  • Benchmarking and Analysis
  • Creative & Web Development

Creative & Website Development

Whether following an existing rigid brand guideline or defining one from scratch, we understand that your digital image is a reflection of your company or brand. In today's world your online presence is as critical as your corporate logo or flagship store - it's what thousands and potentially millions of consumers will see worldwide. So, If you are going to spend ad dollars taking visitors to your Website – the message to get them there has to be compelling and once they are there it better be worth their time. At LatinMedios.com we strive to create world-class creative solutions for our clients and their brands.

Our Creative & Website development services include:

  • • Web presence definition (Website? Hotsite? Infosite? Portal? Landing page?)
  • • Website design and programming
  • • UX - User experience
  • • Creative services (i.e., banner storyboard & banner execution)
  • • Viral and Social elements
  • • Digital / e-cards

Media Planning and Buying

With the advent of Performance Networks, the apparent decline of Ad Networks, and an evergrowing consolidation of publisher offers by large and traditional media groups, Media Planning & Buying can be the equivalent of deep-sea diving. With market tools such as Comscore, and proprietary tools such as EQ™v, LatinMedios.com turns data into information, and your advertising dollars into results.

At LatinMedios.com we plan & buy with any and all of the existing models:

  • • CPC, CPA - Cost per Click, Cost per Acquisiton - Performance based
  • • CPM - traditional Cost per Mille impressions
  • • Sponsorships
  • • Branded Content

SEM
Search Engine Marketing

Search Engine Marketing now accounts for over 40% of all online ad budgets and is by far one of the most efficient forms of digital advertising when it comes to measuring success and ROI. As a Google Certified Company, LatinMedios.com handles your SEARCH campaigns at all levels. This includes Search Engine Optimization (SEO) as well as Search Engine Marketing (SEM) - also known as Paid Search or PPC (Pay-Per-Click). Our team of GAP's (Google Advertising Professionals) design your campaign from scratch, including the following steps:

  • • Industry and competition benchmark
  • • Keyword selection
  • • Search ROI forecasting
  • • Ad creation
  • • Geo-targeting (where available)
  • • Conversion tracking and analytics
  • • Analysis and results down to keyword level ROI
  • • SEM Training - Basics and Advanced

SEO
Search Engine Optimization

Did you know that 80% of users that use search engines click on the Natural (Organic) results? Being well ranked in Google, Bing, Yahoo! and other leading search engines translates to greater brand exposure - and ultimately - increased sales. The algorithms that determine your ranking on search engines take hundreds, thousands or even millions of variables into account to deliver such ranking.

At LatinMedios.com our engineers know the game, and how to play it on your behalf in order to make your site searchable, visible and relevant.

    Our SEO services include:

  • • Current site rankings, content and coding analysis
  • • Industry and competitive keyword research for keyword selection
  • • Defining your SEO strategy
  • • On-page optimization (Code Structure, MetaTags, Content Development,...)
  • • Off-page optimization (Link building, XML Sitemap submissions,...)
  • • Global and local ranking reports from over 200 search engines worldwide

SMO Social Media Optimization

Word of mouth can make or break a brand. Reinforcing positive brand image and reacting correctly to negative word of mouth that can spread like a wildfire over digital media is the basis of our Social Marketing strategy. At LatinMedios.com we identify top social media platforms (yeah, not just Facebook and Twitter!) for your target audience, and get the right messages with the right tone out there. Having the tools and processes to monitor online buzz to get a read on brand perception we can also track all social efforts back to interactions with your brand including sales.

With our proprietary processes, we offer a suite of Social Media services including:

  • • Benchmark of main competitors
  • • Monitoring of performance vs. previously established goals
  • • Social Bookmarking and Viral Tracking
  • • SNO (Social Network Optimization) and SMO (Social Media Optimization)
  • • "Social gurus" for managing top social media properties
  • • Social Media App design and development

Mobile Marketing

Reach, usage and proximity is what most accurately defines the Mobile medium. At LatinMedios.com we create synergies between traditional and digital marketing by incorporating new technologies and products, to deliver more effective and current messages for our clients and their brands. Our Mobile Marketing services across LATAM and the U.S. market include:

  • • Mobile consulting & strategy
  • • Mobile design and usability
  • • Marketing via SMS / MMS
  • • Mobile Web Marketing / Mobile Media Planning, buying and monitoring
  • • Creation and deployment of Mobile applications for all existing Mobile platforms and stores
  • • In-game Mobile Marketing
  • • Proximity Marketing

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